TasteOurWine was founded in January 2006 by Eric Romers. Possing a degree in Industrial Chemical Engineering , Eric wanted to make a second offical activity of his wine hobby. To differentiate itself from other wine merchants, he specialized in the sale of wine with a customized label accessible to everyone. Sale through this web shop, at fairs and during the wine tasting evenings.

On January 1, 2006 TasteOurWine starts selling wine through its website www.tasteourwine.be and in 2009 he started the site www.etiquette-personnalisee.be on which a range of wine is offered with a customized label. By a direct import from France, this range represents good value for money by adding a personal touch.

Since 2008, other French wines are offered with the possibility of customizing them while keeping the original label.

In 2009, Italian wines, Spanish and South Africa were added to the wines with a personalized label. These wines can be customized by adding a small customized label.

In December 2010, the internet site was renewed by a wine web shop.